Here’s an example of what I experience as the opposite of what we want when reaching out to potential customers or clients.
I was curious and willing to fill out a form to get a report, “CISOs’ Tactics to Win Every Budget Battle”.
When I saw the form and went through the steps, the result was disappointing.
I captured the screens and the steps for you (see pdf below).
- I filled out the initial form – allowed for unchecking – BUT it was checked by default
- Link led to dead end – no download available – oy!
- Then I got an email – did not land well for me
Have you had a similar experience?
If so, would you ever contact the company again?
